What if, like Alice in Wonderland, you looked at your organization through the other side of the looking glass? Essentially, that is what video can offer a company.
A number of years ago, Visual Storytellers created several short video profiles on successful employees of a Fortune 500 company. We examined the uniqueness of each employee by telling the story of their personal, social and professional lives. The videos were played at a live event while the recipients received awards honoring their service. After the event, one of the employees thanked us with tears in her eyes and said, “It was amazing to see the connection between what inspires me as a person and the benefit that provides my company.” That is visual storytelling at its best.